技术进入时机的影响因素及策略分析(3)

　　
　　注释:
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　　②W.Robingson and M.Sungwook.Is the First to Market the First to Fail? Empirical Evidence for Industrial Goods Businesses[J].Journal of Marketing Research,39(2002).
　　③P.Golder and G.Telis.Pioneer Advantage:Marketing Logic or Marketing Legend?[J].Journal of Marketing Research,30(May 1993).
　　④⑤谢伟,王毅.技术创新的战略管理[M].北京:清华大学出版社,2005.6.
 

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